UPDATED FOR 2015: Now Includes 3 Years of Data
Changes in consumer behavior coupled with major changes with online marketing platforms have had a profound impact on device type traffic. We analyzed advertising traffic by device type and have outlined the changes and trends across devices from 2012 to 2014.
This whitepaper looks to assess device traffic shifts including the percentage of click, impression, and cost data driven by computers, smartphones, and tablets from 2012 to 2014 and explore why these changes are occurring. Our goal is to not only help our audience understand the impact of device trends from the past 3 years but also provide them with the appropriate tools and information to optimize their online marketing campaigns as effectively as possible in today’s multiscreen world.