Bridging the gap from clicks to bricks is not an easy task for search marketers. How can we tie value from paid search efforts to the offline world? How does the rise of mobile search fit into all this?
This POV will help guide you through the landscape of translating online clicks to in-store purchases. We will cover some old, new, and emerging trends that attempt to tackle search-to-store SEM attribution. Go turn your searchers into purchasers and locate the Holy Grail of advertising!