Tommy Bahama is a manufacturer of tropical inspired casual men and women’s clothing, swimwear, shoes, accessories, denim, active wear, and sportswear, sold in-store and online. The retail company also sells a line of home furnishings.
Tommy Bahama hired Elite SEM to develop and manage a new Paid Search marketing (AdWords) campaign to increase sales and revenue while also reducing costs.
Elite SEM approached the campaign granularly, segmenting different keyword combinations to appeal to Tommy Bahama’s various customer segments. In addition, the team instituted an aggressive remarketing program.
Tommy Bahama sales and revenue grew by more than 100% in year one, with 60% online sales growth and an 18% reduction in overall campaign costs. The campaign has achieved more than 75% year-over-year revenue growth for over four years, as Elite SEM consistently beats revenue and sales goals by more 25% within the target budget.
Tommy Bahama has named Elite SEM Agency of Record for all digital marketing initiatives.“Elite SEM has been instrumental in growing our e-commerce business. We’ve seen year-over-year orders improve +75%!”
Lisa Atwood, Executive VP of IT and eCommerce