• "tools of the trade" graphic

    How Paid Search Managers Can Work Smarter, Not Harder

    January 10, 2018  |  DeChantal McGinn#paidsearch
    With so many lead generation strategies to employ, and so many different digital marketing campaigns to manage, how does a paid search manager stay on top of it all? Here are some industry tools to help you work smarter, not harder!
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  • Apple's Intelligent Tracking Prevention workarounds

    Apple’s Intelligent Tracking Protection

    January 5, 2018  |  Tom Clinton#analytic
    Apple's Intelligent Tracking Protection, or "ITP", has gotten a lot of buzz. Learn what this is, what it means for marketers by channel, and technical information about cookie usage.
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  • Google Shopping Showcase ads

    A Guide to Google Shopping Showcase Ads

    January 3, 2018  |  Curtis Kaminski#shoppingfeed
    Learn what Google shopping showcase ads are and how you can use them to help your brand's lead generation. Enjoy this simple introduction to setting up your own showcase ads.
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  • shopping comparison charts

    Getting the Most Out of Those Pesky Comparison Charts

    December 26, 2017  |  Kendall Giglio#cro
    Make the most out of those pesky comparison charts by knowing what to compare to drive your user's to purchase! Learn more.
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  • Google Style Guide

    Reading Between the Lines of Google's Own Style Guides

    December 18, 2017  |  Sara Leaf#seo
    Google recently released several different style guides. These guides were once internal documents that Google used to define what they considered to be engaging content. Understanding these guides will help you produce the types of content that will help you get ranked higher in searches. Here are some of the takeaways that will help your digital marketing team.
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  • Google Mobile Shopping Update graphic

    Google Updates Mobile Shopping Results

    December 13, 2017  |  Justin Maziarz#mobile  #shoppingfeed
    Google has announced several updates to improve the mobile user experience during the holiday season. Find out what these updates are in this insightful post.
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  • augmented reality scene

    Display Ads in Augmented Reality: The Future is Here

    December 11, 2017  |  Alexa Munoz#performancedisplay
    No, augmented reality (AR) is not science fiction. In fact, in the world of digital marketing, AR technology is taking hold right now. Some of the most widely recognized brands are using AR technology to forever change how customers interact with their brands. Find out why AR is such a hot topic!
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  • Create Personalized Experiences

    Creating Uniquely Personalized Experiences in an Otherwise Impersonal World

    December 8, 2017  |  Lisa Wexler#integratedmedia
    You could wait for Artificial Intelligence to become more advanced and gather all the information on your site visitors, creating a customized experience for them, OR you could do this yourself. Think about your digital marketing strategies and the data you have gathered from them. You have the insight right there to allow you to create a truly personalized experience.
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  • geo-fence illustration

    Boost Holiday Sales with Mobile Drive-to-Store Campaigns

    December 5, 2017  |  Amber Usmani#performancedisplay
    Geo-fence marketing is a mobile drive-to-store strategy that helps brick and mortar locations increase real-time customer engagement. Learn how in this post.
    Read More >>
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