• Facebook Penalizing Publishers for Poor Website Experiences

    July 20, 2017  |  Rachel Paige#paidsocial
    Facebook updated its algorithm and pretty soon if your post leads to a landing page with poor mobile viewability, the link will fall farther down on the Facebook News Feed, which means that fewer people will see it. This not only affects organic posts, but paid ads as well.
  • Big data

    4 Ways to Make Sense of the Big Data Influx

    July 17, 2017  |  Kali Wyrosdic#bigdata
    Bid Data can be overwhelming. If you're struggling to make sense of it all, here's some tips to help guide you to better utilize the data you have.
  • How Excel Macros (VBAs) Can Help You Save Time

    July 12, 2017  |  Tanner Stephens#paidsearch  #uncategorized
    If you work with Excel any timesaving tricks and hacks are always welcomed. Learn an easy way to use macros to help you save time!
  • Dynamic ads

    Google Makes 2 Key Changes to AdWords Dynamic Search Ads

    July 3, 2017  |  Anthony De Pascale
    A DSA appears when a consumer searches for a particular word or phrase that matches your campaign's criteria. Recently, Google has made two key changes to DSAs that might improve your campaign workflow and your ROI. Learn what they are here.
  • B2B marketers

    LinkedIn Rolls Out Long Awaited Matched Audiences, Great News for B2B Marketers

    June 28, 2017  |  Riley Spicer#b2
    You can use LinkedIn's internal systems to find engaged prospects instead of cold leads by leveraging their new Audience Targeting. B2B marketers can use account targeting to better manage their time and PPC spend.
  • Elite SEM Joins Snapchat Certified Partners Program

    June 27, 2017  |  Sanjay Teckchandani#paidsocial  #snapchat
    Elite SEM is thrilled to be a part of the Snapchat Certified Partners Program, making it quicker and easier to directly manage client ads on the platform!
  • How to Set Up International Targeting within Apple Search Ads

    June 26, 2017  |  Kaitlyn Shimazaki#apple  #search
    Search ads allow marketers to get their apps to appear at the top of search results as ads, helping increase downloads. So it's important to understand how targeting works, especially with Apple Search Ads' international targeting capabilities.
  • Social ad campaigns

    Tips on Using Your CRM for Your Social Ad Campaigns

    June 23, 2017  |  Katy Lucey#paidsocial
    CRM data can be used for many purposes, but one great way to utilize it is for improved social ad campaign ROI. Most social networks — including Facebook, Twitter, Instagram, and more — allow you to upload huge data sets via CSV or TXT files. Learn more here.
  • Local SEO

    4 Tips for Mastering Local SEO

    June 21, 2017  |  Tony Edward#seo
    Four out of five consumers rely on search engines for local information, so it's important to create and optimize a search marketing strategy that promotes your business locally. Here are four tips to mastering Local SEO.
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