• Instagram Updates!

    What You Need to Know About Instagram Stories AutoPlacement

    May 17, 2018  |  Preston Paynter#paidsocial
    A recent update to Instagram Stories ad placement has allowed them to be more accessible and address one of the biggest challenges advertisers faced on this platform. Instagram will now take your existing image/copy in a feed ad and automatically generate a Story ad that can be used without any additional work from the advertiser. Learn more in this post.
  • chameleonic creative

    Using Dynamic Creative to Cut Through the Noise

    May 15, 2018  |  Anila Jose#performancedisplay
    Dynamic creative is a great way to show catered creative based off of factors like the user's individual preferences, geographic location, and their search history. Learn how to utilize this approach to help strengthen brand loyalty and drive customer engagement.
  • Snapchat updates

    The Age of Snapchat and How to Use This Rapidly Growing Platform

    May 9, 2018  |  Makeda Diggs#paidsocial
    Snapchat has had some ups and downs since it's launch in 2012, but it's always evolving. Lately, the biggest changes to the platform come in the form of advertising options making it a stronger competitor against other social media advertising platforms.
  • Elite SEM Expert Interview Series: Brian Roizen of Feedonomics

    Expert Interview Series: Brian Roizen of Feedonomics

    May 4, 2018  |  Bianca Beckbissinger#shoppingfeed
    In this session of Expert Interviews, we discuss eCommerce with Feedonomic's Brian Roizen, the co-founder and Chief Architect. We asked the questions, and he answered based on his years of experience.
  • Email Aptitude, now part of Elite SEM

    Elite SEM Acquires Email Aptitude, Completes Full Digital Offering

    May 3, 2018  |  Zach Morrison#companyupdates  #news  #spotlight
    Big News! On May 1st, Elite SEM made their second acquisition. For the past year, Elite SEM has been on an accelerated growth path as a digital marketing agency, and we're excited to announce that we have officially acquired Email Aptitude, an award-winning email marketing agency.
  • voice-activate search through digital personal assistants

    What is PASO? Personal Assistant Search Optimization (PASO), Voice Search SEO

    May 2, 2018  |  Shayna Brandi#search  #seo
    Hey Siri...What's PASO stand for? It stands for Personal Assistant Search Optimization, and you don't need Siri, Alexa, or Google Home to explain to you why this new form of search optimization can help your CTR and business. Read on to learn what this means for your SEO campaigns, how it affects you, and what you can do to take advantage of this growing trend.
  • Google Ad Grants Changes You Need to Know

    April 27, 2018  |  Rene Mejia#paidsearch
    If you're a non-profit, you should read this. Learn about what changes Google made to Ad Grants and how you can use this tool to your advantage.
  • Google Confirms Mid-April Update to Broad Core Search Algorithm

    April 26, 2018  |  Tom Heppard#seo
    Elite SEM's SEO team explores Google's confirmed mid-April update to the broad core search algorithm and how it may affect your SEO campaign.
  • 3 Easy Steps to Implement on Your Site for Better Conversion Rates

    April 25, 2018  |  Felicia Choi#cro
    Struggling with conversion rates? Here are 3 easy steps you should consider that could positively affect your website's conversions.
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