• maximizing old blog post

    How to Maximize the Organic Value of Old Blog Posts

    November 9, 2018  |  Tom Heppard#search  #seo
    Learn how to maximize the value of older content with minimal effort. And, more importantly - how these efforts will result in long-term gains for organic search and improved on-site KPIs.
  • amazons search based retargeting

    Amazon Tests Search-Based Retargeting

    November 5, 2018  |  Sally Mellinger#amazo
    Learn more about Amazon's new program that lets advertisers use search queries to retarget across the web and why this is a big step for the Ecommerce giant.
  • CRO assumptions

    Seven Deadly Lead Generation Assumptions

    October 30, 2018  |  Kendall Giglio#cro
    Learn the top 7 assumptions that almost everyone makes that kill conversion rates. If your lead generation efforts have been lackluster lately, identifying and remedying these deadly assumptions will prove critical to future success.
  • google shopping keyword segmentation

    Drive Results With Google Shopping Keyword Segmentation

    October 24, 2018  |  Courtney O'Donnell#shoppingfeed
    Learn more about the Google Shopping keyword segmentation strategy we use to help our Retail and ECommerce clients stay ahead of the competition.
  • 2018 holiday trends

    5 Holiday Shopping Trends To Improve Your 2018 Strategy

    October 17, 2018  |  Aarati Sriram#analytics  #holiday  #holidayshopping
    Learn from the past, prepare for the future. Here are five data-backed consumer trends from 2017 and how you can leverage them to achieve record-breaking Holiday Sales in 2018.
  • sizmek-ad-serving-platform_1920x1080 (1)

    Sizmek's New Ad Serving Platform: An Overview

    October 15, 2018  |  Daniel Oliver#performancedisplay
    With Google’s recent move to restrict the flow of their unique user IDs to their own systems, there has been an opening in the ad serving space. Learn more about Sizmek's new platform and why they say it may fill the void.
  • Google Video in Showcase Ads and Shoppable Image Ads

    October 12, 2018  |  Sam Hughes#paidsearch
    Get a brief overview of Google's two new ad formats, Video Showcase Ads and Shoppable Image Ads, and why multi-media ads are more powerful than their plain-text counterparts.
  • Parallel Tracking: What It Is And Why It Matters

    October 9, 2018  |  Krista Bove#paidsearch
    Google recently announced its new feature “Parallel Tracking”, which allows customers who click on your ads to be sent directly to your optimized landing page; the click tracker, URL tracking, and URL redirects, all happen in the background, providing an enhanced user experience. Learn more here.
  • Top Uses Of Google Search Console

    Top 6 Uses of Google Search Console for SEO

    October 3, 2018  |  Tom Heppard#seo
    Elite SEM's SEO Specialist, Tom Heppard, runs through 6 ways to use Google Search Console to improve your site’s organic visibility and rankings.
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