• How to Make Your Remarketing Efforts More Effective

    August 16, 2017  |  Carson Hicks#performancedisplay
    Remarketing is a great way to attract unconverted visitors back to your site convert them. Make your remarketing efforts more effective by reading this post.
  • Google Announces Updates for Mobile App Campaigns

    August 14, 2017  |  Kevin Ward#mobile
    Google announced today that they are moving away from Stand Alone app campaigns and towards Universal App Campaigns. Find out how this affects advertisers.
  • New Objectives Launched for Instagram Stories

    August 10, 2017  |  Paige Philipson#paidsocial
    In January 2017, Instagram decided to incorporate full-screen ads with one of its most popular products: Instagram Stories. When Instagram first released the ads for Instagram Stories, advertisers could only use the Reach objective. However, now there's Mobile App Installs and Website Conversion objectives for advertisers who use Instagram Stories to promote their brands.
  • The Importance of Competitive Pricing in Google Shopping Campaigns

    August 8, 2017  |  Aaron Davis#shoppingfeed
    Why do you need a competitive pricing strategy? Well, for one thing, it could help you show up first on Google Shopping search results, getting you to your customer. Find out why else here!
  • Video campaign

    How to Best Measure Your Video Campaign

    August 7, 2017  |  Alexa Munoz#performancedisplay  videoadvertising
    Video is one of the best ways to promote your product. To achieve the highest ROI possible, be sure to follow these tips when it comes time to plan your next video!
  • See Beyond Keyword Rankings as a Measure for Success

    August 3, 2017  |  Steve Hurry#keywords  #seo
    Keyword ranking isn't the only or even, in some cases, the most important measurement of your marketing and advertising campaigns' success. Learn more in this informative blog post.
  • Should You Consider Programmatic Creative?

    August 1, 2017  |  Amber Usmani#performancedisplay  #programmatic
    Programmatic advertising is an effective buying method for display campaigns, however, few advertisers consider programmatic creative. Find out why you might be missing out on a better ROI.
  • AMP

    Why AMP Could Be the Next Big Thing for SEO Management

    July 31, 2017  |  Tom Heppard#mobile  #seo
    AMP is kind of a big deal. Why may you ask? With the world going mobile, fast page loading speeds are important for m-commerce. Learn why and how you can implement AMP to stay ahead of the curb.
  • Expert Interview Series: Brenna Moulds of Chic Street Style on the Value of Brand Partnerships

    July 27, 2017  |  Bianca Beckbissinger#interview
    In this episode of Expert Interviews we sat down with fashion blogger Brenna Moulds of Chic Street Style to discuss her blogging career and what types of brands she likes to work with.
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