• perfect storm of voice search, mobile, and featured snippets

    The Perfect Storm of Voice Search, Featured Snippets, and Mobile-First

    March 8, 2018  |  Kali Wyrosdic#seo
    Adweekstated that by 2019, up to 67 million voice-assisted devices will be in use, and Comscore predicts that by 2020, upwards of 50% of all searches will be voice-driven. This perfect storm of mobile-first, voice-driven searches and featured snippets represents a boon for e-commerce, fashion and retail lead generation. Here's what you need to know.
  • A/B Testing Websites

    A/B Testing MVRs: Minimally Viable Redesigns

    February 28, 2018  |  Jeff Blettner#cro
    A/B testing can be time consuming and expensive. However, Minimally Viable Redesign uses the approach of combining multiple changes to have a bigger effect. However, it minimizes the effort upfront by focusing on reusing materials and elements around the site, and also saves money. Learn more.
  • Google AdWords Detailed Demographics Have Arrived!

    February 21, 2018  |  Shannon Greene#paidsearch
    In conjunction with in-market audiences for search which was released by Google & Bing late last year, Google has now enabled us with demographic data beyond basic age, gender & parental status. These new targeting capabilities are important for marketers to help them better optimize their campaigns. Find out how.
  • Clicks vs. Conversions

    Clicks vs. Conversions: What's the Deal with Conversion Optimization on Facebook?

    February 17, 2018  |  Natasha Blumenkron#facebook  #paidsocial
    When you’re creating a Facebook campaign, you have several different options for optimizing. Two of those are clicks and conversions. However, many brands tend to focus on clicks rather than conversions, which can be costly and inefficient. Why? Find out in this blog post.
  • Facebook Update

    The Effects of Facebook's News Feed Update on Paid Advertising

    February 7, 2018  |  Baber Ghaznavi#paidsocial
    Facebook announced some major updates to its News Feed that will affect users and publishers in the coming months. Let's dive into the real story behind what the update entails and how it will affect businesses who leverage the platform for marketing purposes.
  • structured data

    Structured Data & Rich Results – The 2018 Edition

    February 5, 2018  |  Tony Edward
    Google and Bing introduced many new features, support for new schema types and new tools to help us test and diagnose our markup data over the past year. It can be a bit difficult to keep up with all of these changes, so here's a useful breakdown of what you need to know.
  • product ads in multiple languages

    Should You Be Using Foreign Language Ads?

    January 30, 2018  |  Anthony Saladino#paidsearch
    Should you be using foreign language ads? You might be missing out if you aren't. Check your traffic and learn how to implement this strategy to help your Paid Search campaigns.
  • facebook analytics control room illustration

    What You Need to Know about Facebook Analytics

    January 24, 2018  |  Preston Paynter#facebook  #paidsocial
    Over 2 billion people are on Facebook, and with Facebook Analytics marketers have a powerful behavioral analytics solution at their fingertips that lets you measure, understand, and optimize your campaigns.
  • Instagram/Messenger Update

    Facebook Launches Click to Messenger Ads on Instagram

    January 17, 2018  |  Riley Spicer#paidsocial
    Facebook started offering Instagram as a placement for their Click to Messenger Ads to complement their existing Facebook Click to Messenger Ads. This allows advertisers to reach new audiences on Instagram, ones that are interested in communicating with their preferred brands through Messenger. Learn more how you can use this to drive leads to your brand.
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