Our Paid Search Calculator 2.0

This application gives you multiple calculators which allow you to figure out everyday Search Engine Marketing equations. These calculators are also applicable for professionals who do online media buying of banners or emails.


Features and Technical Specifications

  • CPM Calculator
  • CPM to CPA Conversion
  • Banner/Email Campaign CPA
  • CPC to CPM
  • MAX CPC for PPC
  • Formulas
  • DMA

Compatible with iPhone, iPod touch & iPad. Requires iOS 4.1 or later.

CPM Calculator

The first calculator is the CPM Calculator. This calculator allows you to calculate impressions, dollars, and Cost Per Thousand (CPM) Rate if you know 2 of the 3 variables. It will calculate the 3rd variable for you.

CPM to CPA Conversion

The second calculator is figuring out your Display Campaign Cost Per Action (CPA) Calculator. If you buy 1,000,000 banner impressions and are quoted a CPM price, you can see what your CPA will be based on your Click thru and Conversion rate

Banner/Email Campaign CPA

The third calculator allows you to figure out how successful a banner or email campaign will be by allowing you to enter numbers which will give you different scenarios.


The fourth calculator is CPC to CPM Calculator. This calculator allows you to enter your CPC price and your CTR which will calculate your CPM, so you can decide if a CPC or CPM buy is more effective.


The last calculator is the Max CPC to PPC Calculator. This calculator allows you to enter your CPO goal and your site conversion rate, which will show you the max CPC you can spend on a search or banner campaign.


We have also included a cheat sheet for all the relevant formulas a direct marketer would need.

DMA lookup: You can now enter a DMA number to learn what city that DMA is for, or the opposite. You can enter a city name to learn the DMA number.

Download Free at the Apple iTunes App Store or the Google Play Marketplace

Download for iPhone

Download for Android