PublicationsOur latest white papers, POVs, case studies, and research reports.
- Paid Search for Retail
Measuring the Impact of Paid Search on U.S. Polo Assn. Brick-and-Mortar Retail SalesJune 8, 2017 | Elite SEM#casestudy #paidsearch #retailThe hypothesis was that Paid Search ads were generating brick-and-mortar sales, positively impacting overall Return on Ad Spend (ROAS). However, measuring Search-to-Store attribution has always been a challenging, if not impossible, proposition.Download the Paper >>
- Paid Search for Lead Gen
Revel Systems Accelerates Lead Generation 429% at Lower CPLMay 30, 2017 | Elite SEM#casestudy #leadgen #paidsearchRevel Systems saw a stellar 429% increase in leads with a lower CPL after Elite SEM's Paid Search team analyzed and restructured their account. What exactly did they do? Find out here.Download the Paper >>
How Digital Marketing Agencies Cost Less Than In-House TeamsMarch 15, 2017 | Elite SEM#pov top-featureDownload the Paper >>
- Conversion Rate Optimization
Rock Your Next Holiday Season with Conversion Rate OptimizationMarch 15, 2017 | Elite SEM#guide top-featureDownload the Paper >>