Google Analytics has just rolled out new Cross-Device reporting capabilities. Learn more about the new feature and how it’s going to improve your marketing.
What does the California’s Consumer Privacy Act (CCPA) means for your business? Learn more about who it effects, what it entails, and how to prepare.
Metrics such as Return on Ad Spend (ROAs), Conversion Rate, Cost per Conversion, Leads, and Cost per Lead (CPL) have long been used in marketing campaigns and are a great starting point to measure success. However, most marketers don’t know how these metrics are derived, potentially limiting campaign performance.
The game is changing: GDPR and Google just announced new policies that impact everyone; here’s what you need to do about consent and data retention.
Google has implemented a new report to certain accounts with eligible traffic that focuses on likelihood to conversion. Here’s what you need to know about this report.
Most marketers know that the European Union’s Global Data Protection Regulation (GDPR) goes into effect on May 25, 2018, but are they prepared? Use this guide to know what to expect and how to prepare.
Learn how you’re affected (even if you don’t operate in the EU), and what actions to take with Elite SEM Director of Analytics Andrew Richardson, and Red Clover Advisors Privacy Consultant Jodi Daniels.
Apple’s Intelligent Tracking Protection, or “ITP”, has gotten a lot of buzz. Learn what this is, what it means for marketers by channel, and technical information about cookie usage.
Over 1,200 of the most influential change makers will attend this conference in Las Vegas. Opticon is the perfect combination of creativity and science, with presentations that will help you drive innovation and transform your organization. You will hear from the best and brightest with your cohort group, where you can share ideas and collaborate… Read more »
Watch BuyerGenomics, one of Elite SEM’s top partners, showcase their new ideas to maximize digital success.