Marketers have struggled to make heads and tails of all the data at their fingertips, but 2019 will be the year that all changes.
Learn from the past, prepare for the future. Here are five data-backed consumer trends from 2017 and how you can leverage them to achieve record-breaking Holiday Sales in 2018.
Gain actionable, no-nonsense growth strategies and tactics that drive rapid, cost-effective, and sustainable revenue and user growth for 2018 and beyond.
Is an upgrade to Google Analytics 360 Suite worth it? We break down the basics and benefits of Google’s enterprise analytics solution to help you decide.
Listen to Elite SEM’s Andrew Richardson speak in his session titled Streamline and amplify marketing analytics with Tableau October 2018 in New Orleans.
Learn how Facebook’s new Incrementality tool can help you identify optimal campaign strategies across Facebook, Instagram, and Audience Network.
Google Analytics has just rolled out new Cross-Device reporting capabilities. Learn more about the new feature and how it’s going to improve your marketing.
What does the California’s Consumer Privacy Act (CCPA) means for your business? Learn more about who it effects, what it entails, and how to prepare.
Metrics such as Return on Ad Spend (ROAs), Conversion Rate, Cost per Conversion, Leads, and Cost per Lead (CPL) have long been used in marketing campaigns and are a great starting point to measure success. However, most marketers don’t know how these metrics are derived, potentially limiting campaign performance.
The game is changing: GDPR and Google just announced new policies that impact everyone; here’s what you need to do about consent and data retention.