Tag: #analytics

5 Holiday Shopping Trends To Improve Your 2018 Strategy

Learn from the past, prepare for the future. Here are five data-backed consumer trends from 2017 and how you can leverage them to achieve record-breaking Holiday Sales in 2018.

Growth Marketing Conference 2018

Gain actionable, no-nonsense growth strategies and tactics that drive rapid, cost-effective, and sustainable revenue and user growth for 2018 and beyond.

Google Analytics 360 Suite: Worth The Upgrade?

Is an upgrade to Google Analytics 360 Suite worth it? We break down the basics and benefits of Google’s enterprise analytics solution to help you decide.

Tableau Conference 2018

Listen to Elite SEM’s Andrew Richardson speak in his session titled Streamline and amplify marketing analytics with Tableau October 2018 in New Orleans.

Facebook Incrementality: What You Need to Know

Learn how Facebook’s new Incrementality tool can help you identify optimal campaign strategies across Facebook, Instagram, and Audience Network.

Google Analytics Unveils Cross-Device Reporting

Google Analytics has just rolled out new Cross-Device reporting capabilities. Learn more about the new feature and how it’s going to improve your marketing.

Why Marketing Metrics Aren’t Enough

Metrics such as Return on Ad Spend (ROAs), Conversion Rate, Cost per Conversion, Leads, and Cost per Lead (CPL) have long been used in marketing campaigns and are a great starting point to measure success. However, most marketers don’t know how these metrics are derived, potentially limiting campaign performance.