One of Shopko’s highest priorities in 2017 was to optimize cost efficiency from search and shopping specific to BOPIS. The client saw online advertising as an opportunity to drive in-store traffic where margins are particularly high and profitable.
One of Shopko’s highest priorities in 2017 was to optimize cost efficiency from search and shopping specific to BOPIS. The client saw online advertising as an opportunity to drive in-store traffic where margins are particularly high and profitable.