Tag: #display

Google Announces Move To First Price Auction For Programmatic Display & Video

  Google recently announced that it will be transitioning publisher inventory to a first price auction for Google Ad Manager.   This is a welcomed change that will bring the industry closer to having a truly unified auction where all supply partners, including Google, will compete equally once the update goes into effect, a change… Read more »

The Oscars and the Power of Display Advertising

Knowing your customer is important, especially if you want to take advantage of a big event like the Oscars. Display Advertising allows you to reach potential customers when they pull out their phones to search during a major event, increasing your chances for conversions!

Native Advertising

Native advertising isn’t just a good idea; it should be a robust part of your current marketing strategy. It reaches your customers where they already are.

Inside Programmatic: Agency vs. In-house Management

Automation has become the industry-wide buzzword for search engine marketing, display advertising, retargeting, and nearly every other form of digital marketing and advertising, introducing a new level of precision and efficiency to the process.