Google recently announced that it will be transitioning publisher inventory to a first price auction for Google Ad Manager. This is a welcomed change that will bring the industry closer to having a truly unified auction where all supply partners, including Google, will compete equally once the update goes into effect, a change… Read more »
Learn more about self-service trading platforms and why agencies are choosing them over the conventional demand-side platform to purchase display ads.
A top hotel chain had just launched a rebranded website and wanted to drive new, quality traffic. They planned a national print media buy and TV campaign in target markets, and needed help with Paid Search, Display, and Social efforts to expand their reach. That’s where Elite SEM came in.
Knowing your customer is important, especially if you want to take advantage of a big event like the Oscars. Display Advertising allows you to reach potential customers when they pull out their phones to search during a major event, increasing your chances for conversions!
Native advertising isn’t just a good idea; it should be a robust part of your current marketing strategy. It reaches your customers where they already are.
Automation has become the industry-wide buzzword for search engine marketing, display advertising, retargeting, and nearly every other form of digital marketing and advertising, introducing a new level of precision and efficiency to the process.