Tag: e-commerce

Variation Testing and Website Tune-Up Lead to Double-Digit Gains

A popular e-commerce auto body parts and supplies client didn’t feel their conversion rates reflected the current stage of their business. Their prices and stocked products were comparable to their competitors, however, their conversion rate remained well below the industry benchmark. Stuck In First Gear Although achieving small improvements on their own using an A/B… Read more »

Amazon Tests Google Shopping Ads

Amazon has recently begun to test PLAs on Google Shopping because of several e-commerce marketing advantages. Learn more about these advantages and what it could mean for you.