Projected to beat TV spend this year, digital ads will be the top media category worldwide. Here’s a primer on influencer and social marketing for max ROI.
It’s crucial that you recognize indicators of when to scale your advertising, and you want to time it accordingly and move slowly.
“Why would I WANT to scale my advertising? Doesn’t that mean spending more money?” Technically that’s true, but it’s how you drive real, profitable growth.
With an increase in meal-delivery and recipe tutorial competitors, Panna Cooking wanted to bolster the number of free trials and demonstrate the value of their service through social media.