Last week Google announced Accelerated Mobile Pages (AMP) for Search, improving the user experience by letting marketers use fast-loading AMP pages.
In a move that will affect all advertisers and marketers, Google will be making key changes to its close variant matching, adding rewording and reordering. Get the breakdown of this update and how you can prepare with this helpful blog post.
Google announced “Expanded Text Ads”, now in beta, that will roll out in Q4 of this year. This means extra real estate across all devices.