You could wait for Artificial Intelligence to become more advanced and gather all the information on your site visitors, creating a customized experience for them, OR you could do this yourself. Think about your digital marketing strategies and the data you have gathered from them. You have the insight right there to allow you to create a truly personalized experience.
Putting together an omni-channel digital marketing strategy requires the ability to service different buyer personas within multiple channels. Learn how to accomplish this and how this differs from multi-channel marketing in this blog post.
With each new year, holiday shopping becomes more complex, more competitive, and in many ways, more cutthroat as retailers go toe-to-toe in an endless pursuit of customers. Here’s some helpful advice on how to get ready.
It’s not about the funnel anymore! It’s all about the customer and finding a balance with the right message at the right time. And this means, expanding your KPIs.