Putting together an omni-channel digital marketing strategy requires the ability to service different buyer personas within multiple channels. Learn how to accomplish this and how this differs from multi-channel marketing in this blog post.
With each new year, holiday shopping becomes more complex, more competitive, and in many ways, more cutthroat as retailers go toe-to-toe in an endless pursuit of customers. Here’s some helpful advice on how to get ready.
It’s not about the funnel anymore! It’s all about the customer and finding a balance with the right message at the right time. And this means, expanding your KPIs.