Tag: #paidsearch

How Paid Search Managers Can Work Smarter, Not Harder

With so many lead generation strategies to employ, and so many different digital marketing campaigns to manage, how does a paid search manager stay on top of it all? Here are some industry tools to help you work smarter, not harder!

Enhance Customer Experience with Google’s Parallel Tracking

Google recently announced its new feature “Parallel Tracking”, which allows customers who click on your ads to be sent directly to your optimized landing page; the click tracker, URL tracking, and URL redirects, all happen in the background, providing an enhanced user experience. Learn more here.

Microsoft Unveils Plans to Integrate LinkedIn and Bing Data for Advertisers

Google’s AdWords is still the preeminent online advertising service, but that hasn’t stopped pay-per-click challengers like Microsoft from making moves. Learn about their recent announcement and how they plan on leveraging Bing, LinkedIn, and Microsoft Graph API.

Bing Ads Rolls Out AdWords-like Labels

Bing Ads now offers a Labels feature that previously didn’t exist, allowing marketers to have more control over their Paid Search campaigns, along with other benefits. Find out more here.

SEM – Searching for People

It’s not just about keywords anymore. Targeting across devices means knowing the intent of your visitors, and creating a campaign structure to match their intent. And add on top of that “people” targeting such as using demographics, as well as Voice Search, there are a lot of layers to consider.