In conjunction with in-market audiences for search which was released by Google & Bing late last year, Google has now enabled us with demographic data beyond basic age, gender & parental status. These new targeting capabilities are important for marketers to help them better optimize their campaigns. Find out how.
Should you be using foreign language ads? You might be missing out if you aren’t. Check your traffic and learn how to implement this strategy to help your Paid Search campaigns.
With so many lead generation strategies to employ, and so many different digital marketing campaigns to manage, how does a paid search manager stay on top of it all? Here are some industry tools to help you work smarter, not harder!
Google recently announced its new feature “Parallel Tracking”, which allows customers who click on your ads to be sent directly to your optimized landing page; the click tracker, URL tracking, and URL redirects, all happen in the background, providing an enhanced user experience. Learn more here.
Google’s AdWords is still the preeminent online advertising service, but that hasn’t stopped pay-per-click challengers like Microsoft from making moves. Learn about their recent announcement and how they plan on leveraging Bing, LinkedIn, and Microsoft Graph API.
A top hotel chain had just launched a rebranded website and wanted to drive new, quality traffic. They planned a national print media buy and TV campaign in target markets, and needed help with Paid Search, Display, and Social efforts to expand their reach. That’s where Elite SEM came in.
Zip codes are a great way to represent audiences. AdWords/Bing geo bid modifiers allow you to target and optimize for different audience segments. Learn more here.
Bing Ads now offers a Labels feature that previously didn’t exist, allowing marketers to have more control over their Paid Search campaigns, along with other benefits. Find out more here.
If you work with Excel any timesaving tricks and hacks are always welcomed. Learn an easy way to use macros to help you save time!
It’s not just about keywords anymore. Targeting across devices means knowing the intent of your visitors, and creating a campaign structure to match their intent. And add on top of that “people” targeting such as using demographics, as well as Voice Search, there are a lot of layers to consider.