Zip codes are a great way to represent audiences. AdWords/Bing geo bid modifiers allow you to target and optimize for different audience segments. Learn more here.
Bing Ads now offers a Labels feature that previously didn’t exist, allowing marketers to have more control over their Paid Search campaigns, along with other benefits. Find out more here.
If you work with Excel any timesaving tricks and hacks are always welcomed. Learn an easy way to use macros to help you save time!
It’s not just about keywords anymore. Targeting across devices means knowing the intent of your visitors, and creating a campaign structure to match their intent. And add on top of that “people” targeting such as using demographics, as well as Voice Search, there are a lot of layers to consider.
The hypothesis was that Paid Search ads were generating brick-and-mortar sales, positively impacting overall Return on Ad Spend (ROAS). However, measuring Search-to-Store attribution has always been a challenging, if not impossible, proposition.
Last week Google announced Accelerated Mobile Pages (AMP) for Search, improving the user experience by letting marketers use fast-loading AMP pages.
Revel Systems saw a stellar 429% increase in leads with a lower CPL after Elite SEM’s Paid Search team analyzed and restructured their account. What exactly did they do? Find out here.
Retargeting is a great way to get site visitors, especially when you know how to use the best list for your situation. Here’s a breakdown of the most popular and profitable lists, along with ideas on how to tactically implement them to reach your audience.
Many marketers find non-brand keywords or campaigns to be the black sheep of the family, when in fact this is not the case. Find out why non-brand search can actually help you.
Our Insight & Analytics team takes a look at the numbers and analyzes the sweeping changes that took place in 2016. Using aggregated client data, this Search & Shopping Trends industry report shines a light ahead for clearer thinking and brighter decision-making in 2017.