If you’re a non-profit, you should read this. Learn about what changes Google made to Ad Grants and how you can use this tool to your advantage.
Just when you thought you had mastered Google’s AdWords interface, BETA was released. Taking the time to learn the new platform interface allows marketers to have access to many new and time saving features such as product extensions.
This holiday recap will go over whether some of our predictions were correct as well as dive into the data of how this past holiday compared to 2016. Revisiting what actually happened can allow marketers the tools and information necessary to drive better performance in 2018 and the next holiday season. So, find out how we fared with our predictions.
In conjunction with in-market audiences for search which was released by Google & Bing late last year, Google has now enabled us with demographic data beyond basic age, gender & parental status. These new targeting capabilities are important for marketers to help them better optimize their campaigns. Find out how.
Should you be using foreign language ads? You might be missing out if you aren’t. Check your traffic and learn how to implement this strategy to help your Paid Search campaigns.
With so many lead generation strategies to employ, and so many different digital marketing campaigns to manage, how does a paid search manager stay on top of it all? Here are some industry tools to help you work smarter, not harder!
Google recently announced its new feature “Parallel Tracking”, which allows customers who click on your ads to be sent directly to your optimized landing page; the click tracker, URL tracking, and URL redirects, all happen in the background, providing an enhanced user experience. Learn more here.
Google’s AdWords is still the preeminent online advertising service, but that hasn’t stopped pay-per-click challengers like Microsoft from making moves. Learn about their recent announcement and how they plan on leveraging Bing, LinkedIn, and Microsoft Graph API.
A top hotel chain had just launched a rebranded website and wanted to drive new, quality traffic. They planned a national print media buy and TV campaign in target markets, and needed help with Paid Search, Display, and Social efforts to expand their reach. That’s where Elite SEM came in.
Zip codes are a great way to represent audiences. AdWords/Bing geo bid modifiers allow you to target and optimize for different audience segments. Learn more here.