The hypothesis was that Paid Search ads were generating brick-and-mortar sales, positively impacting overall Return on Ad Spend (ROAS). However, measuring Search-to-Store attribution has always been a challenging, if not impossible, proposition.
Last week Google announced Accelerated Mobile Pages (AMP) for Search, improving the user experience by letting marketers use fast-loading AMP pages.
Revel Systems saw a stellar 429% increase in leads with a lower CPL after Elite SEM’s Paid Search team analyzed and restructured their account. What exactly did they do? Find out here.
Retargeting is a great way to get site visitors, especially when you know how to use the best list for your situation. Here’s a breakdown of the most popular and profitable lists, along with ideas on how to tactically implement them to reach your audience.
Many marketers find non-brand keywords or campaigns to be the black sheep of the family, when in fact this is not the case. Find out why non-brand search can actually help you.
Our Insight & Analytics team takes a look at the numbers and analyzes the sweeping changes that took place in 2016. Using aggregated client data, this Search & Shopping Trends industry report shines a light ahead for clearer thinking and brighter decision-making in 2017.
For a long time many advertisers have used text ads to reach users on the Google Display Network (GDN), however as of Jan 31, users were no longer able to edit or create text ads. GDN responsive ads are known for their easily customizable messaging capabilities, and here’s why you should utilize them.
Barneys.com found great online success through a collaboration of Paid Search and Shopping. Find out how in this Case Study.
Starting today, Google indicates it will show the local retail phone number when that store’s location extension shows in an ad. This may even be the case when a call extension in the campaign shows a different phone number. Such an update is about increasing the relevance of ads that feature location-specific businesses. However, this can throw a wrench in your call tracking. Find out the pros and cons here, as well as a way to opt out.
A new feature of ad extensions that are currently in the works offers a range of benefits, which is why you need to get it on your radar. Review all the perks of the Google Promotions extension and why this could be useful to get a higher CTR.