Tag: #paidsearch

Microsoft Unveils Plans to Integrate LinkedIn and Bing Data for Advertisers

Google’s AdWords is still the preeminent online advertising service, but that hasn’t stopped pay-per-click challengers like Microsoft from making moves. Learn about their recent announcement and how they plan on leveraging Bing, LinkedIn, and Microsoft Graph API.

Bing Ads Rolls Out AdWords-like Labels

Bing Ads now offers a Labels feature that previously didn’t exist, allowing marketers to have more control over their Paid Search campaigns, along with other benefits. Find out more here.

SEM – Searching for People

It’s not just about keywords anymore. Targeting across devices means knowing the intent of your visitors, and creating a campaign structure to match their intent. And add on top of that “people” targeting such as using demographics, as well as Voice Search, there are a lot of layers to consider.

Audiences, Audiences Everywhere…Now What?

Retargeting is a great way to get site visitors, especially when you know how to use the best list for your situation. Here’s a breakdown of the most popular and profitable lists, along with ideas on how to tactically implement them to reach your audience.