Tag: #paidsearch

Did It Work? Our Favorite Tests from 2018

Unlock Content At Elite SEM, 2018 was the Year of the Test. For 365 days, we put best practices and crazy theories through the wringer. Now, we’re sharing what we learned with you. Our Account Managers are ready to dish on their favorite tests from 2018, including: Did migrating an Ecommerce store off of a… Read more »

Did It Work? Our Favorite Tests from 2018

At Elite SEM, 2018 was the Year of the Test. For 365 days, we put best practices and crazy theories through the wringer—and now, the results are in…

Google Video in Showcase Ads and Shoppable Image Ads

Get a brief overview of Google’s two new ad formats, Video Showcase Ads and Shoppable Image Ads, and why multi-media ads are more powerful than their plain-text counterparts.

Parallel Tracking: What It Is And Why It Matters

Google recently announced its new feature “Parallel Tracking”, which allows customers who click on your ads to be sent directly to your optimized landing page; the click tracker, URL tracking, and URL redirects, all happen in the background, providing an enhanced user experience. Learn more here.

Apple’s ITP 2.0: What It Is And How To Prepare

Apple’s ITP 2.0, set to roll out this week, will make it significantly more difficult to track users’ behaviors. Here’s what that means for advertisers and how to prepare.

Is Your Account Manager Asking the Right Questions?

The best value from PPC is only attainable if your PPC account manager is asking you the right questions to ensure optimization. Review the key topics and questions top PPC account managers ask their clients to optimize marketing performance in this post.