Apple’s ITP 2.0, set to roll out this week, will make it significantly more difficult to track users’ behaviors. Here’s what that means for advertisers and how to prepare.
Working with Elite, Jet.com saw significant year-over-year campaign performance with revenue growth of 80 percent while spend increased just 2.5 percent.
Learn more about Google data-driven attribution, along with advantages to advertisers that combine it with automated bidding and multi-channel attribution.
Emphasizing both in-store as well as e-commerce sales, Big 5’s SEM & Shopping efforts needed defined goals to help the business both online and offline.
Your quick guide Google Data-Drive Attribution. Learn how it works, eligibility requirements, impact on performance, testing and more.
The best value from PPC is only attainable if your PPC account manager is asking you the right questions to ensure optimization. Review the key topics and questions top PPC account managers ask their clients to optimize marketing performance in this post.
Why should you bid on your own branded keywords, especially if you’re dominating organic search? Aside from safeguarding against competition and controlling your brand’s message, there are other reasons to make sure you bid on your brand’s terms.
If you’re a non-profit, you should read this. Learn about what changes Google made to Ad Grants and how you can use this tool to your advantage.
Just when you thought you had mastered Google’s AdWords interface, BETA was released. Taking the time to learn the new platform interface allows marketers to have access to many new and time saving features such as product extensions.
This holiday recap will go over whether some of our predictions were correct as well as dive into the data of how this past holiday compared to 2016. Revisiting what actually happened can allow marketers the tools and information necessary to drive better performance in 2018 and the next holiday season. So, find out how we fared with our predictions.