In January 2017, Instagram decided to incorporate full-screen ads with one of its most popular products: Instagram Stories. When Instagram first released the ads for Instagram Stories, advertisers could only use the Reach objective. However, now there’s Mobile App Installs and Website Conversion objectives for advertisers who use Instagram Stories to promote their brands.
Facebook updated its algorithm and pretty soon if your post leads to a landing page with poor mobile viewability, the link will fall farther down on the Facebook News Feed, which means that fewer people will see it. This not only affects organic posts, but paid ads as well.
Get ready to swipe right or left as different scenarios are presented for different social platforms. Find out which decisions are the best and why in this fun format.
Elite SEM is thrilled to be a part of the Snapchat Certified Partners Program, making it quicker and easier to directly manage client ads on the platform!
CRM data can be used for many purposes, but one great way to utilize it is for improved social ad campaign ROI. Most social networks — including Facebook, Twitter, Instagram, and more — allow you to upload huge data sets via CSV or TXT files. Learn more here.
What are mid-roll ads? Learn what you need to know about mid-roll ads when you advertise with Facebook in this post. Find out how these ads will perform compared to pre-roll ads.
Snapchat announced that they are releasing a new Self-Service platform to the public in July. This big news has some asking what this means for advertisers and agencies. Find out here.
Facebook’s new shopping ad format ‘Collection’ is great to engage consumers who enjoy watching videos on social media. Read more about how to use them here.
This game changer not only lets you check your ad set targeting to make sure your audiences aren’t overlapping, causing you to lose impressions, but also offers valuable insight into your ads to make sure you spend your budget efficiently.
Social Media Advertising is always changing and evolving, so it’s important to stay on top of the latest developments to optimize your Paid Social campaigns. Here are three ad units from Facebook, Instagram, and Pinterest you should know about in April.