Some digital marketing managers, directors, VPs, CMOs, and CEOs believe having an in-house digital marketing team is ideal. Other execs embrace the opposite point of view, perhaps because they have struggled with unexpected departures of in-house employees or they have made hiring mistakes. After all, one must assume that agencies remain in business for a… Read more »
Automation has become the industry-wide buzzword for search engine marketing, display advertising, retargeting, and nearly every other form of digital marketing and advertising, introducing a new level of precision and efficiency to the process.
Google has begun beta testing a revised format for all text ads, featuring longer headlines with no loss of description copy. They’re calling the new type of text ads “Expanded Text Ads,” and are incrementally bringing all advertisers into the test.
Companies implement marketing campaigns such as paid search and SEO to attract as many visitors as possible to their site with the hopes of converting them once on they are there. However, this is only half the battle.
This POV will help guide you through the landscape of translating online clicks to in-store purchases. We will cover some old, new, and emerging trends…
Google’s switch to Shopping campaigns in 2014 had a significant effect on the Paid Search industry. Retailers were able to break their products out more granularly, leading to increased success in the channel.