Google recently announced that it will be transitioning publisher inventory to a first price auction for Google Ad Manager. This is a welcomed change that will bring the industry closer to having a truly unified auction where all supply partners, including Google, will compete equally once the update goes into effect, a change… Read more »
Programmatic is on the rise! That means that you should be taking advantage of your first-party data to enhance your campaigns. What is first-party data and how can you leverage this information? Find out here!
Programmatic advertising is an effective buying method for display campaigns, however, few advertisers consider programmatic creative. Find out why you might be missing out on a better ROI.
There has been a surge of awareness around programmatic advertising and where programmatic display ads appear, but why? Find out what has been going on and most importantly, how to protect your brand.
Focus on ROI-positive acquisition and the tools, tactics and team structure.