Hey Siri…What’s PASO stand for? It stands for Personal Assistant Search Optimization, and you don’t need Siri, Alexa, or Google Home to explain to you why this new form of search optimization can help your CTR and business. Read on to learn what this means for your SEO campaigns, how it affects you, and what you can do to take advantage of this growing trend.
Search ads allow marketers to get their apps to appear at the top of search results as ads, helping increase downloads. So it’s important to understand how targeting works, especially with Apple Search Ads’ international targeting capabilities.
For 15 years, Online Travel Agents (OTAs) dominated the travel market. OTAs such as Expedia and Booking.com established a chain of keywords that ranked high in the search engines. The search was both powered by organic and paid methods. This allows any hotel that ranked higher in the search engines to get the clicks and… Read more »
Project Owl, Google’s attempt to improve autocomplete search suggestions, involves allowing users to submit feedback. What else does it entail? Read this post to learn more.
Metasearch is growing in popularity, especially for the Travel industry. Find out what Metasearch is and how it helps travelers book their next trip.