Tag: sem

Decoding the Challenge of Cross-Channel Engagement and Tracking

Tracking marketing efforts have become more complicated as shoppers become more “platform-agnostic”. Learn about what companies are seeing success in cross-channel engagement and tracking while also figuring out what you can do to mimic their success.

How to Get the Most Out of Bing Image Extensions

Images are an essential part of building your brand online. According to marketing expert Heidi Cohen, adding an image to a piece of content can attract 94 percent more views than a piece of content with text only. This is why Bing’s announcement about Bing Image Extensions is such a welcome development for marketers.

SEM For Small Businesses

For small businesses with limited budgets, it’s important to focus on what, where and when you know performs best in order to spend most efficiently.