Google Shopping’s Inventory Ads offer local brick-and-mortar stores a powerful marketing tool. Here’s what you need to know about this platform!
Listen to digital media experts from Elite SEM and Kenshoo for a dive into this year’s Holiday Shopping trends—think Amazon, mobile, and AI—and what they mean for you.
Get ready for the holidays with this comprehensive guide to Google Shopping. This breaks down important factors to pay attention to and plan for this season.
Bing’s Merchant Promotions program, which finally rolled out a few months ago, can improve user experience while allowing advertisers to include “special offer” extensions to their ads. Learn more!
With a 43% increase in Shopping ad clicks in Q4 of 2016, it’s important to understand the ins and outs of Shopping & Feed. It’s beyond just keywords, it’s about audiences!
Amazon has recently begun to test PLAs on Google Shopping because of several e-commerce marketing advantages. Learn more about these advantages and what it could mean for you.
Join us and over 200 of your digital marketing peers, including some of the world’s largest and most iconic brands, to ride the wave of innovation and opportunity within our industry. You’ll hear from Industry influencers, leading publishers and top Kenshoo executives on how to harness the energy of change sweeping through digital marketing at tidal force.
A leading equine supply retailer came to Elite SEM looking to increase e-commerce sales, particularly for their various animal health products. Elite’s Shopping & Feed team aimed to build out an extremely granular bidding structure based on the client’s data feed.
This case study outlines Elite SEM’s success with a mobile app company Spring with their extensive data management and performance marketing experience.