Tag: #shoppingfeed

Did It Work? Our Favorite Tests from 2018

At Elite SEM, 2018 was the Year of the Test. For 365 days, we put best practices and crazy theories through the wringer—and now, the results are in…

Apple’s ITP 2.0: What It Is And How To Prepare

Apple’s ITP 2.0, set to roll out this week, will make it significantly more difficult to track users’ behaviors. Here’s what that means for advertisers and how to prepare.

Getting Creative with Shopping to Drive In-Store Pickup Sales

One of Shopko’s highest priorities in 2017 was to optimize cost efficiency from search and shopping specific to BOPIS. The client saw online advertising as an opportunity to drive in-store traffic where margins are particularly high and profitable.

Expert Interview Series: Brian Roizen of Feedonomics

In this session of Expert Interviews, we discuss eCommerce with Feedonomic’s Brian Roizen, the co-founder and Chief Architect. We asked the questions, and he answered based on his years of experience.

How to Manage Millions of SKUs in Google Shopping Outline

Are you a large brand with a lot of products? Properly setting up your account from the beginning will help you avoid putting out one fire after another. That typically happens when the product SKUs being managed take on a life of their own and product managers are in constant catch-up mode. Follow these instructions to focus on a strategic approach to managing your account and simplify how and when you make changes.