Our Insight & Analytics team takes a look at the numbers and analyzes the sweeping changes that took place in 2016. Using aggregated client data, this Search & Shopping Trends industry report shines a light ahead for clearer thinking and brighter decision-making in 2017.
Metasearch is growing in popularity, especially for the Travel industry. Find out what Metasearch is and how it helps travelers book their next trip.
Amazon has recently begun to test PLAs on Google Shopping because of several e-commerce marketing advantages. Learn more about these advantages and what it could mean for you.
Join us and over 200 of your digital marketing peers, including some of the world’s largest and most iconic brands, to ride the wave of innovation and opportunity within our industry. You’ll hear from Industry influencers, leading publishers and top Kenshoo executives on how to harness the energy of change sweeping through digital marketing at tidal force.
Barneys.com found great online success through a collaboration of Paid Search and Shopping. Find out how in this Case Study.
Step up your game with these easy and straight forward Tips for Shopping & Feed!
Start planning for the holiday season early. Plan early and lay the framework for a successful holiday shopping season and take advantage of this important season.
Google has been exploring ways to improve shopping ads for advertisers and consumers lately. The team overseeing this project is in the process of testing product filter buttons to enlarge lead generation. These buttons are placed with product listing ads of Google search results.
There’s no doubt the process of succeeding at conversion optimization is a complicated one. From search marketing to social media advertising, you have a lot on your hands to deal with. But you only have two hands and limited time to execute all of your amazing business plans. This is where AdWords Scripts comes into place.
Like many aspects of Internet marketing, Google Shopping changes from time to time based on user experience studies and other metrics. Essentially, Google wants to deliver the best possible experience, which means adjusting its algorithms and approach.