Tag: #testing

Variation Testing and Website Tune-Up Lead to Double-Digit Gains

A popular e-commerce auto body parts and supplies client didn’t feel their conversion rates reflected the current stage of their business. Their prices and stocked products were comparable to their competitors, however, their conversion rate remained well below the industry benchmark. Stuck In First Gear Although achieving small improvements on their own using an A/B… Read more »

Swapalease Sees 30% Improvement in Mobile Lead Completions

The main focus of Elite’s CRO work with Swapalease was their existing desktop website, testing to improve lead generation conversion rate. However, our team discovered Swapalease had a sizeable mobile audience that had been largely left out of website improvements.

U.S. Polo Tests Its Way to More E-Commerce Conversions

U.S. Polo Assn. was attracting more shoppers to its website than ever before, thanks to multiple promotions, but many weren’t making it to checkout. They tapped Elite SEM to diagnose and remedy the problem.