Some digital marketing managers, directors, VPs, CMOs, and CEOs believe having an in-house digital marketing team is ideal. Other execs embrace the opposite point of view, perhaps because they have struggled with unexpected departures of in-house employees or they have made hiring mistakes. After all, one must assume that agencies remain in business for a… Read more »
Congratulations, online retailers! You’ve survived another holiday season. Every year we learn more about our customers—when, where, and how they prefer to shop. It’s important to gather this information and identify trends or key takeaways that you can utilize each holiday season. We’ve prepared this paper to guide you through the planning and testing you… Read more »
Our Insight & Analytics team takes a look at the numbers and analyzes the sweeping changes that took place in 2016. Using aggregated client data, this Search & Shopping Trends industry report shines a light ahead for clearer thinking and brighter decision-making in 2017.
Barneys.com found great online success through a collaboration of Paid Search and Shopping. Find out how in this Case Study.
A meal subscription service wanted to attract new customers as their market coverage scaled from eight to twenty-plus states. They were handling Paid Search in-house, but were looking for new ways to expand their reach and capitalize on their brand position.
This case study outlines how our Paid Social team tested Facebook ads to put fans in the seats.
Automation has become the industry-wide buzzword for search engine marketing, display advertising, retargeting, and nearly every other form of digital marketing and advertising, introducing a new level of precision and efficiency to the process.
This report was compiled to help our clients and fellow digital marketers gain insight into the 2015-16 digital landscape, particularly in Paid Search and Shopping. We have also included a snapshot of Q1 2016 for a preview of what’s going on this year in digital marketing.
Google has begun beta testing a revised format for all text ads, featuring longer headlines with no loss of description copy. They’re calling the new type of text ads “Expanded Text Ads,” and are incrementally bringing all advertisers into the test.
Companies implement marketing campaigns such as paid search and SEO to attract as many visitors as possible to their site with the hopes of converting them once on they are there. However, this is only half the battle.