Tag: videoadvertising

How to Best Measure Your Video Campaign

Video is one of the best ways to promote your product. To achieve the highest ROI possible, be sure to follow these tips when it comes time to plan your next video!

Display & Video Attribution Beta: GA Shows Assisted Conversions

Attribution has been a hot topic in recent years. According to a Forrester report released in September 2014, 72% of marketers use multi-click methods to track attribution. While the majority of marketers have graduated from the last-click model, many are still hesitant to act on new findings. The primary reason for this is a lack… Read more »