Connect & Convert: How to Bridge the Gap Between Paid and Organic Social

February 7, 2019

illustration: bridge with conversation bubbles

When it comes to organic and paid social media, it may be time to rethink your strategy. Companies are utilizing the continuously changing features of social to their advantage and you can use these same tactics by integrating your organic and paid efforts.

Natasha Blumenkron (Sr. Account Manager, Paid Social at Elite SEM) and Michaela Atkinson (Sr. Marketing Manager at Dash Hudson) will cover what they’ve seen in the growing relationship between organic social strategy content and paid social including:

  • how the world of Instagram is changing and how to leverage that for efficiencies across paid and organic
  • perspective on analyzing organic data to inform paid advertising
  • using organic branded content to improve paid social performance
  • leveraging paid social’s quantifiable results for organic content
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