CMOs will spend nearly $150 billion on search marketing, banner and outstream advertising, instream advertising, and email marketing by 2023 according to Forrester Research’s latest U.S. Digital Marketing Forecast.
In this webinar, Elite SEM’s VP of Integrated Marketing Strategy Jaime Smith dives deeper into Forrester’s predictions with featured speaker, analyst Collin Colburn. Together, Jaime and Collin review:
- how media consumption is impacting shifts in marketing spend
- which channels are losing their share of the budget and which are gaining as a result
- insight into how marketers plan to fund increases to their digital marketing budget
- which digital marketing tactics and content types will see shifts and increases in investment
Jaime also shares insights and anecdotes from Elite SEM client success to illustrate trends we’ve seen that support these forecasts.