Elite SEM Client Summit 2016 – Shopping and Feed
Shopping campaigns are growing rapidly in traffic, spend and revenue. A large portion of this growth is from mobile devices, which is old news. Mike will explore the next phase of Shopping & Feed management which is truly connecting with clients’ overall businesses. Getting rid of ROAS, syncing up with merchandising teams, using Shopping insights to influence conversion rate optimization, and repurposing your Shopping feed for Social campaigns are a few things he covers.