Make the Case for CRO: Securing Budget, Resources, and Support

December 1, 2017

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It’s hard to argue against the effects that CRO (Conversion Rate Optimization) can have on the bottom line for a business. So why is it so hard to get the budget and resources you need to run a CRO program for your brand?

In this recorded webinar with Elite SEM Director of CRO, Kendall Giglio, and Optimizely Senior Strategy Consultant Hudson Arnold, learn how to make a rock-solid business case that will turn actively adamant colleagues into excited evangelists for CRO. Kendall and Hudson will explain:

  • how to identify the right businesses, brands, and websites that could benefit from CRO
  • fool proof plug-and-play forumla for proving ROI through CRO
  • proven approaches to secure budget, resources, and buy-in from your organization 
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