How consumers search and land on your site is evolving. New digital trends require marketers to be adaptive and strategic about how they drive quality site visitors. With mobile search overtaking desktop for the first time ever, it’s never been more vital to reevaluate and optimize your marketing strategy.
Our friends at Trustpilot held a webinar with Sara Leaf, an SEO Account Manager at Elite SEM, with the purpose of teaching marketers like you how to optimize the customer journey from SEO to conversion. This webinar covers a multitude of important topics, from dramatic updates to SEO and SERPs, to why trust and reviews matter more than ever. You will also learn how Rich Snippets, GSR, and Reviews improve SEO, helping to drive more leads and ultimately gain more customers.