SEM – Searching for People

July 8, 2017

11:58

Aaron Levy

Elite SEM Client Summit 2017 | Paid Search

It’s not just about keywords anymore. Targeting across devices means knowing the intent of your visitors, and creating a campaign structure to match their intent. And add on top of that “people” targeting such as using demographics, as well as Voice Search, there are a lot of layers to consider.

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