With Facebook rolling out new features regularly, it can feel overwhelming trying to decide how to spend your ad dollars.
With limited budgets and a directive to return a positive ROI, testing new features can feel like a gamble you might not be ready to make.
We’ve teamed up with our friends at Smartly to talk through the Facebook Ad features we’ve seen perform the best and are worth investing in.
If you wonder if features like Instagram Story Carousel Ads, dynamic ads for broad audiences, collection ads, and more are worth it—we’ve got you covered. Our experts will talk through their favorite features, how to implement them into your next round of tests, and results we’ve seen for top brands who know the secrets to driving real, profitable growth on Facebook.
Did the video leave you wanting more? Check out The Ultimate Guide to Scaling Your E-commerce Advertising.