Achieving Goals Through Personalized Campaign Management
The sophistication of search engine marketing continues to increase every year, as does the complexity. Thousands of keywords and advertising assets across Google, Bing, and Yahoo. Various campaign types. Mobile search and location targeting. Automated bidding, audience segmentation, constant monitoring— there’s a lot to keep track of!
It takes time and experience to run a successful Paid Search program. We have the best people in the industry, and the performance record to prove it.
Audit We’ll survey your current paid search accounts and unveil new opportunities for efficiency and performance. Establishes a solid foundation for our agency/client relationship.
Management Relevant, scalable, and trackable, Elite SEM’s paid search campaigns are run by experts who are certified to run winning campaigns on the three largest search engines: Google, Bing, and Yahoo!
Campaigns People are doing more and more web browsing on their mobile devices every day. Deliver targeted messaging to these on-the-go consumers with our expertly tailored mobile campaigns.
- Remarketing Lists for Search Ads (RLSA) Differentiate messaging and bidding across new audiences, deep-funnel window shoppers, and existing customers. RLSA lets you tailor your approach based on purchase consideration processes.
Optimizations Stop optimizing for leads and start focusing on revenue. We’ll customize the integration between your CRM and our Bid Technology Platforms so your campaigns are based on what matters to you.
& Modifiers We continuously evaluate the myriad geographic and demographic bid modification options available and adjust your bids on a daily basis to find the right balance of position vs. return.
Copy & Extension
Optimizations Writing effective copy is just the beginning. We pride ourselves on educated and exhaustive testing of ad copy and extensions to ensure messages served are always helping to achieve your goals.
Testing Household Income, Gender, Age, and Parental Status are all new opportunities for increased account success. We push and pull all the necessary demographic levers to achieve the next level of performance.
Tools & Technology
Each member of our Paid Search team is certified in Google AdWords, Bing Ads, and Yahoo Gemini.
We work with both Marin and Kenshoo, along with other platforms, and consult with our clients to determine the best fit.
Learn More About Elite’s Paid Search Marketing Services
To learn more about how Elite SEM’s Paid Search Pay-Per-Click (PPC) Marketing Services can take your online marketing strategy to the next level, contact us at 646.350.2789.